FreeFall
Estelle Seah
CAMPAIGN
FreeFall is a social media–based financial literacy campaign designed to shift Singaporean youths’ perception of managing money, from overwhelming to empowering.
In a world where financial systems often feel intimidating and out of reach for youths, FreeFall bridges the gap between them and banks by making financial knowledge relatable, and aspirational. FreeFall reframes money management as taking a confident leap towards your goals, with a safety net to fall on your own terms.
Through dynamic visuals, an empowered tone of voice, and strategic collaborations with various financial institutions, FreeFall invites young audiences to learn, explore, and take charge of their financial journey.
From OOH ads with QR codes to curated social content on Instagram, every touchpoint is crafted to inspire a new mindset for youths, one where financial literacy is reframed into a form of empowerment and intention.
To FreeFall and allow youths to land on their own terms.
In a world where financial systems often feel intimidating and out of reach for youths, FreeFall bridges the gap between them and banks by making financial knowledge relatable, and aspirational. FreeFall reframes money management as taking a confident leap towards your goals, with a safety net to fall on your own terms.
Through dynamic visuals, an empowered tone of voice, and strategic collaborations with various financial institutions, FreeFall invites young audiences to learn, explore, and take charge of their financial journey.
From OOH ads with QR codes to curated social content on Instagram, every touchpoint is crafted to inspire a new mindset for youths, one where financial literacy is reframed into a form of empowerment and intention.
To FreeFall and allow youths to land on their own terms.
Driven by curiosity and heart, Estelle is a communication designer who believes in making work that matters. She’s passionate about exploring design on her own terms; balancing purpose with play, and process with spontaneity.
While she specialises in graphic design and illustration, she enjoys trying her hand at new things. She runs a press on nail business in her free time (@epikyure.nails) and enjoys anything related to creating.
She approaches every project with intention and playfulness. She’s a go-with-the-flow kind of person, but when it comes to design, she stays grounded in creating human-centric designs, with empathy at its core. For her, design is not just a job—it’s a space to connect, reflect and have fun while doing it.
While she specialises in graphic design and illustration, she enjoys trying her hand at new things. She runs a press on nail business in her free time (@epikyure.nails) and enjoys anything related to creating.
She approaches every project with intention and playfulness. She’s a go-with-the-flow kind of person, but when it comes to design, she stays grounded in creating human-centric designs, with empathy at its core. For her, design is not just a job—it’s a space to connect, reflect and have fun while doing it.
Free fall into Estelle's world of ideas🍃
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
