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Design in Action: Where Ideas Come to Life

OUR WORKS

Welcome to the showcase of our creative culmination, a collection of major projects from the graduating class of BDCD 2025. Each work is a testament to the bold ideas, strategic thinking, and design mastery honed over the past year. From evocative branding systems to user-first digital experiences, impactful publication design to socially charged campaigns, our projects span across diverse disciplines, all connected by purpose and a deep understanding of communication design.

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Hahuu is an app where breaks become quiet rituals, designed for young women navigating the shift from school to work. Rooted in the realities of revenge sleep procrastination (RSP), Hahuu reframes rest not as a reward, but as a right — one that’s scheduled, protected, and celebrated.

Ang Rui Shi Racheal

CareerBoost is a ground-up mentorship initiative designed to empower job seekers with lower academic qualifications to access, confidently build, and apply industry-relevant skills for sustainable careers by connecting them with mentors who have successfully navigated non-traditional career paths.

Robust(A+) is an integrated branding campaign celebrating the resilience and richness of Robusta coffee through immersive experiences, pop-up events, and dynamic social media storytelling—redefining what “Robusta” is and can be.

Caitlinlei Robles

Kapuso is a conversational card game designed to foster connection, empathy, and belonging among Filipino Third Culture Kids (TCKs) living in Singapore.

Catapia Carina Taas

This campaign raises awareness about gender-based pricing, also known as the Pink Tax, by engaging a broad audience including men, young adults, parents, businesses, and policymakers to highlight how unfair pricing affects everyone.

Celest Yeo Jing Yi

A campaign event where I wanted to strengthen the relationship between helpers and their employers through a cooking competition.

Celeste Lai Rui-En

Curie is a companion app that gamifies the experience of cultivating self-compassion in users aged 10-16.

Chan Sze Yau, Ada

FamLink is a mobile app that gives young adults a safe space to talk about family issues and access help early through alerts and helplines.

Chervelle Loo Yu Enn

Take-A-Box (TAB) is a speculative system design project aimed at reducing single-use takeaway waste in schools.

Danielle Khong Hui Xuan

Workplace Introversion is a design response to the invisible challenges introverts face in professional environments dominated by extroverted norms. The project introduces Unite, a desktop app built to help managers recognise and amplify the strengths of diverse personality types.

FreeFall is a social media–based financial literacy campaign designed to shift Singaporean youths’ perception of managing money, from overwhelming to empowering.

IT TAKES ONE is a visual campaign that responds to the toxic culture experienced by Indonesian players in Valorant.

Go Jia Qian Ashley

This project reconnects young Chinese women (18-24) to their heritage through fashion innovation. By upcycling vintage Cheongsams into modern (He)stle bags inspired by the traditional He Bao pouch, it bridges cultural preservation with contemporary design.

Jaeyel In (James)

MUSEO is a social impact initiative and certification program dedicated to improving accessibility in museums and galleries for individuals with visual impairments and disabilities.

Javier Alyssa Janine Nazareth

Talkadoo! aims to help teens ease into conversations with their families through daily prompt cards. It is designed for families with teens aged 12 to 15 years old.

Justine Therize

Kitch is a skincare app designed to combat overconsumption by empowering Gen Z through education and mindful shopping tools.

People are Onions is a three-part publication of golden nuggets and invaluable lessons from our elders, brimming with vibrant stories of yesteryear that would otherwise vanish with the life that lived it.

An interactive storybook series following several (fictional) young girls in Singapore as they explore creative careers and uncover stories of women leaders. It aims to inspire young Singaporeans and equip parents and mentors to nurture creative aspirations.

Rethink is a UX/UI project designed to help stop the spread of misinformation on social media. In today’s digital world, it can be hard to know what’s true and what’s not.

Meow Meow Drift is an easy to simulate management board game based on the background of study abroad life and cross-cultural growth.

Lizandro Albert Pielago Quitoirano

Hidden Foundations is a comprehensive initiative to illuminate the systemic challenges migrant workers face in Singapore.

A collaboration and a product line for My Happy Cookie Pte Ltd, an online cookie retailer.

Whispers of the Soul is a publication project aimed at exploring the true needs of intimacy in modern social relationships. It delves into the emotional and psychological aspects of intimacy, emphasising self-awareness and vulnerability as core values.

Unveiled Voices is a workplace- and community-driven physical journal advocating for hijabi inclusion in Singaporean workplaces.

Through interactive and thought-provoking gameplay, social commentary, and a balance of humour and education, Woe is She creates a social experience for both the young and old to engage in meaningful discussions on how we can uplift and validate women in today’s male-dominated society.

Muhammad Naufal Bin Azman

Designing Neuroinclusive Homes is a modular workbook system created to support parents of neurodivergent children aged 0–6 in building emotionally supportive, sensory-friendly home environments.

Muhammad Nur Izzat Bin Kamil

Sajian Sembang Santai is a mental health awareness campaign aimed at making mental health discourse more comfortable, safe, effective, and accessible for the Malay community in Singapore.

Kin is a parenting support app designed to help modern parents feel seen, supported, and empowered.

Niegel Troy M Buenaventura

Makan (Ma-Kahn) & Kain (Kah-in) is a mall-food festival which takes place in Lucky Plaza and celebrates the bold flavours of Singapore and the Philippines!

Nina Paula Galang Tuason

Beyond Grades is a campaign that helps university students take a breather from the pressure of chasing perfect scores and encourages them to think about what success really means to them.

CORE is a gentle, character-driven mental wellness app designed to support young adults in Singapore through their daily routines. Grounded in emotional sensitivity, it provides anonymous, location-based connection, self-reflection tools, and expressive features—without overwhelming the user.

Nur Qarin Bte Abdul Rahman

Collect to Connect is a publication kit that delves into the relationship between our collections and ourselves, targeted at youths aged 18 to 25.

Odelia Tan Zhi Qing

Our GrandMother Tongue targets Singaporean-Chinese youths (aged 18 to 29), focusing on both youths’ and elders’ lived experiences and reflections on dialects in their daily lives.

Flip The Script is an action-oriented brand that aims to normalize the presence of PWDs through participation in everyday culture.

Reina Patricia Johan

Superfood is a physical activity pack that turns mealtime challenges into playful storytelling adventures for children aged 3 years to 6 years.

Samantha Joyceline

A campus awareness campaign that playfully critiques the obsession with having an "impressive" resume while encouraging students to reflect on the university experience they truly want.

Sanjana Sai Mushyam

States of Matter is a self-guided grief journal designed to support individuals as they process and navigate the complex emotions of loss.

The Lost Stroke is a campaign that merges poetic expression with environmental activism. Drawing on the visual elegance of Chinese calligraphy, the campaign centers around the character “竖” (Shù), symbolising both "vertical strokes" and "trees”.

Tan Jia Xin (Jasreen)

Can_? Can Lah! is a causeway kindness campaign that turns the everyday cross-border commute into an opportunity for empathy, connection, and shared storytelling.

I created Hua Roots, a card game and website to help Chinese Singaporean youths feel closer to their heritage.

RSPWN is a digital campaign empowering gamers to speak up, reset gaming culture, and create a better environment for everyone.

Teo Man Yi Vivian

Inspired by personal experience, this project equips young adults—future parents—with tools to reflect, heal, and break the cycle of abuse and neglect.

Vanitha D/O Kotin

The goal-setting book is designed to help employees cultivate a habit of setting and achieving small, meaningful goals while reflecting on their progress.

Vicki Hoe Jia Wei

“JustMe+" is an app that connects young adults (aged 18-25) with verified mentors for guidance on work, family, caregiving, and more.

Vitian (Yang TianYao)

L³ Family is a vibrant group of anthropomorphised fruits and vegetables with natural cracks and scars caused by growth and the environment.

Wong Xin Yee, Jeannieve

Layers of Conversations is a unique tear-off calendar designed to strengthen the emotional bond between parents and their working adult children living at home.

Let’s Canto It is a thoughtfully designed mobile site that makes Cantonese language learning more convenient and engaging for Singapore's busy professionals and enthusiasts.

An interactive communication design campaign that promotes active parenting among married couples, using a Gachapon starter kit as a playful engagement tool.

This project tackles rising digital fraud and human trafficking in Southeast Asia through an immersive 90-minute escape room experience.

Hurddle Buddy is a social fitness app that connects young expatriates through affordable group workouts—transforming exercise into a fun, community experience.

DIDA is a peer-support app designed for Chinese international students (CIS) to bridge the information gap between them and local society, helping them adapt more smoothly to new environments.

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© 2025 To Be Continued

© 2025 To Be Continued

Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design