it’s not impressive
Samantha Joyceline
CAMPAIGN
A campus awareness campaign that playfully critiques the obsession with having an "impressive" resume while encouraging students to reflect on the university experience they truly want. Shifting the awareness that it's better to do the important than to do the impressive.
This project aims to redefine the real 'fulfilled and balanced university experience' of university students in Singapore. Hopefully, they can be more aware when deciding the right and wise commitments/activities, which can benefit them effectively in their respective aspects.
The campaign consists of Digital Bulletin Boards, Stickers on Study Tables, a “Resume Checker” Website, and a Desk Calendar for reflection.
This project aims to redefine the real 'fulfilled and balanced university experience' of university students in Singapore. Hopefully, they can be more aware when deciding the right and wise commitments/activities, which can benefit them effectively in their respective aspects.
The campaign consists of Digital Bulletin Boards, Stickers on Study Tables, a “Resume Checker” Website, and a Desk Calendar for reflection.
Hi, I'm Samantha! An Indonesian visual designer with years of experience in graphic design, social media, and campaigns. Detail-oriented individual with great communication skills, hard-working, and the ability to see things from a creative perspective.
Let’s connect if you’re into design, storytelling, or simply believe that good visuals can make the world a bit brighter!
Let’s connect if you’re into design, storytelling, or simply believe that good visuals can make the world a bit brighter!
Discover the joy of Sam's ideas📚
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
