Superfood
Reina Patricia Johan
Interactive Design
OTHERS
Superfood is a physical activity pack that turns mealtime challenges into playful storytelling adventures for children aged 3 years to 6 years. Using a superhero narrative, everyday vegetables become characters with fun powers—carrots for super vision, tomatoes for speed, broccoli for strength. The pack includes a guidebook that helps parents create immersive, sensory-rich experiences at home, encouraging kids to explore food through sight, smell, touch, and sound without the pressure to eat. Designed as a full brand experience, Superfood uses storytelling and interaction design to spark curiosity and build healthy, joyful relationships with food in a supportive and engaging way.
Hi! I’m a multidisciplinary designer who loves telling stories—whether through motion, branding, or a good ol’ zine. My work often lives at the intersection of strategy and creativity, and I get excited about turning abstract ideas into things people can actually feel, connect with, or take action on.
From branding and social media to editing videos for corporate clients, I’ve worked across a mix of mediums and platforms. I enjoy experimenting with visuals that carry meaning and always try to design with intention (and a bit of fun). I care a lot about how design shapes experiences, and I’m especially drawn to work that communicates clearly with heart.
Right now, I’m on the lookout for opportunities that help me grow as a storyteller and maker—someone who’s curious, collaborative, and always learning.
From branding and social media to editing videos for corporate clients, I’ve worked across a mix of mediums and platforms. I enjoy experimenting with visuals that carry meaning and always try to design with intention (and a bit of fun). I care a lot about how design shapes experiences, and I’m especially drawn to work that communicates clearly with heart.
Right now, I’m on the lookout for opportunities that help me grow as a storyteller and maker—someone who’s curious, collaborative, and always learning.
Unlock super ideas with Reina🥗
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
