Flip The Script
Ou Shuting
BRANDING
Media often reinforces exclusion by portraying PWDs as either inspirational figures or objects of pity, creating social barriers that contribute to various forms of social complexity. This project inspired me to explore design communication as a tool for integrating people with disabilities (PWDs) into mainstream society.
Flip The Script is an action-oriented brand that aims to normalize the presence of PWDs through participation in everyday culture. It emphasizes integration by blending entertainment with education—using social media campaigns to foster genuine interaction and reduce social barriers, and organizing physical events that bring PWDs and non-PWDs together through meaningful dialogue.
Flip The Script is an action-oriented brand that aims to normalize the presence of PWDs through participation in everyday culture. It emphasizes integration by blending entertainment with education—using social media campaigns to foster genuine interaction and reduce social barriers, and organizing physical events that bring PWDs and non-PWDs together through meaningful dialogue.
Hi, I’m Shuting—a brand and marketing communication designer. My work sits at the intersection of creative expression and strategic communication, bridging the two to craft thoughtful, impactful design solutions.
My practice combines strong research, creative direction, and storytelling to craft campaigns that not only communicate but also connect. Whether I’m building a brand voice or designing a social media campaign, I think holistically—from concept and content to impact and interaction.
Throughout my studies, I've focused on developing campaigns where every design element serves a clear purpose, combining aesthetic innovation with marketing principles to craft messages that resonate and convert.
The journey through both disciplines has shaped my approach to design—creating visuals that not only capture attention but also drive meaningful engagement.
My practice combines strong research, creative direction, and storytelling to craft campaigns that not only communicate but also connect. Whether I’m building a brand voice or designing a social media campaign, I think holistically—from concept and content to impact and interaction.
Throughout my studies, I've focused on developing campaigns where every design element serves a clear purpose, combining aesthetic innovation with marketing principles to craft messages that resonate and convert.
The journey through both disciplines has shaped my approach to design—creating visuals that not only capture attention but also drive meaningful engagement.
Let Shuting shoot her shot🔫
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
