kin: A Parenting Support App
Natalie Seow
UI/UX
Kin is a parenting support app designed to help modern parents feel seen, supported, and empowered.

Whether you're preparing for parenthood or deep in the chaos of raising little humans, Kin connects you to a vibrant community of caregivers who truly get it.

Think of it as your digital village—where shared experiences meet expert-backed knowledge. With thoughtfully curated resource libraries and real-time community conversations, Kin provides both emotional support and practical tools to help you navigate the parenting journey.

From sleep struggles to snack hacks and everything in between, Kin is here to remind you: you're not alone, and there's no one right way to parent—just better ways to grow, together.
Hello! I’m Natalie—a curious creative with a foundation in UI/UX design and a passion for exploring beyond the screen. While I’ve honed my skills in crafting intuitive interfaces, I’m always eager to dive into new challenges—whether it’s branding, storytelling, or something completely unexpected.

I thrive in collaborative environments and genuinely love bouncing ideas around with others. Give me a whiteboard, a good conversation, and a sticky note or two, and I’m in my element. I bring a blend of structure and spontaneity to every team I join—organised enough to keep things moving, but playful enough to spark fresh ideas. I’m not just here to push pixels; I’m here to help shape meaningful, human-centred experiences (and have a good time doing it).

Let’s make something awesome together!
Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Made on
Tilda