He is a multidisciplinary creative with over 13 years of experience in photography and 8 years in the design field. As a freelance photographer, he specialises in crafting authentic visual narratives across lifestyle, event, and commercial work. His design journey began at Hierarchy Design Studio, where he advanced from Project Manager to Creative Director. In this role, he led branding, packaging, and spatial design projects across various industries, while also nurturing client relationships and mentoring junior creatives. With a foundation in digital media and education, his work blends strategic thinking with storytelling to create purposeful, engaging experiences. Beyond the studio, he has shared his knowledge as a Media Arts Instructor, helping young creatives develop their skills with digital tools. He thrives in collaborative settings where innovation, impact, and intentional design intersect. Whether behind the camera or at the drawing board, he approaches every project with humility, curiosity, and a strong belief in the power of design to make a difference.