Robust(A+) is an integrated branding campaign celebrating the resilience and richness of Robusta coffee through immersive experiences, pop-up events, and dynamic social media storytelling—redefining what “Robusta” is and can be.

Kapuso is a conversational card game designed to foster connection, empathy, and belonging among Filipino Third Culture Kids (TCKs) living in Singapore.

This campaign raises awareness about gender-based pricing, also known as the Pink Tax, by engaging a broad audience including men, young adults, parents, businesses, and policymakers to highlight how unfair pricing affects everyone.

A campaign event where I wanted to strengthen the relationship between helpers and their employers through a cooking competition.

FreeFall is a social media–based financial literacy campaign designed to shift Singaporean youths’ perception of managing money, from overwhelming to empowering.

Sajian Sembang Santai is a mental health awareness campaign aimed at making mental health discourse more comfortable, safe, effective, and accessible for the Malay community in Singapore.

Makan (Ma-Kahn) & Kain (Kah-in) is a mall-food festival which takes place in Lucky Plaza and celebrates the bold flavours of Singapore and the Philippines!

Beyond Grades is a campaign that helps university students take a breather from the pressure of chasing perfect scores and encourages them to think about what success really means to them.

Flip The Script is an action-oriented brand that aims to normalize the presence of PWDs through participation in everyday culture.

A campus awareness campaign that playfully critiques the obsession with having an "impressive" resume while encouraging students to reflect on the university experience they truly want.

Can_? Can Lah! is a causeway kindness campaign that turns the everyday cross-border commute into an opportunity for empathy, connection, and shared storytelling.

RSPWN is a digital campaign empowering gamers to speak up, reset gaming culture, and create a better environment for everyone.