What The Pink!
Catapia Carina Taas
CAMPAIGN
This campaign raises awareness about gender-based pricing, also known as the Pink Tax, by engaging a broad audience including men, young adults, parents, businesses, and policymakers to highlight how unfair pricing affects everyone. It aims to educate consumers on the existence and impact of gendered pricing, understand how people in Singapore perceive these disparities, and investigate the cost differences between products and services marketed to different genders. By encouraging open conversations, promoting transparency, and advocating for gender-neutral pricing, the campaign seeks to inspire collective action toward a fairer and more equitable marketplace. Together, we can make fair pricing the norm and create a more equal marketplace.
I’m a passionate motion designer with a strong foundation in both 2D and 3D animation, dedicated to creating visually compelling and innovative graphics. With a background in communication design, I’ve developed a thoughtful approach to storytelling and design that blends creativity with technical skill.
Hardworking and versatile, I adapt easily to different challenges and environments, whether working independently or as part of a team. I’m always eager to learn and grow, constantly exploring new ways to push my work further.
In my free time, I enjoy reading and watching movies, both of which inspire my creativity and influence the way I see stories and visuals.
Hardworking and versatile, I adapt easily to different challenges and environments, whether working independently or as part of a team. I’m always eager to learn and grow, constantly exploring new ways to push my work further.
In my free time, I enjoy reading and watching movies, both of which inspire my creativity and influence the way I see stories and visuals.
Hate pink tax? You should be friends with Carina🎀
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
