Robust(A+)
Cady Pham
CAMPAIGN
Robust(A+) is an integrated branding campaign celebrating the resilience and richness of Robusta coffee through immersive experiences, pop-up events, and dynamic social media storytelling—redefining what “Robusta” is and can be.
Cady is a tactile graphic designer with two years of experience in art education, specializing in teaching children. With a deep love for exploring human interactions through design, she brings creativity and empathy to her work. Skilled in illustration and various design techniques, Cady enjoys incorporating storytelling elements into her projects, especially children's books. In her spare time, she can often be found sketching in cafes.
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
