华ROOTS
Tan Si Ching
UI/UX
I created Hua Roots, a card game and website, to help Chinese Singaporean youths feel closer to their heritage. Growing up, many of us celebrate Chinese New Year, eat mooncakes, or hear dialects, yet we don’t always know the stories behind them. This project turns that feeling of detachment into a chance for discovery. The card game uses trivia, stories, and challenges to teach youths about clans, surnames, and cultural fun facts. It is written in Chinese with Pinyin to keep it accessible. Alongside the game, there is a mobile-friendly website with a clan-sorting quiz and information on the history of Chinese surnames so users can explore at their own pace. Everything is designed to feel approachable, fun, and suitable for classroom use. More than just a game, Hua Roots is a starting point for meaningful conversations about who we are and where we come from.
I am a communication designer passionate about creating thoughtful and impactful visual experiences. My work spans UX/UI design, branding, and visual storytelling, with a focus on building connections across cultures and communities. I have experience in the fintech and F&B sectors, where I have contributed to mobile and web interfaces, packaging, spatial design and social media content.
Beyond digital and commercial projects, I have also designed editorial and interactive pieces such as books and educational card games, using design to communicate stories and spark engagement. I am committed to continuous learning and enjoy exploring how emerging tools and trends can enhance creativity and relevance in my work. I believe in using design as a tool for inclusivity, clarity, and meaningful change. I aim to create work that not only looks good but also resonates with people.
Beyond digital and commercial projects, I have also designed editorial and interactive pieces such as books and educational card games, using design to communicate stories and spark engagement. I am committed to continuous learning and enjoy exploring how emerging tools and trends can enhance creativity and relevance in my work. I believe in using design as a tool for inclusivity, clarity, and meaningful change. I aim to create work that not only looks good but also resonates with people.
Si Ching roots herself in great ideas – you should too!🫚
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
